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SUZUKI
Social Campaign
THE ASK?
To inject Suzuki’s “Good Different” manifesto into offer-led social campaigns for the Swift, making the car feel bold and distinctive.

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THE CHALLENGE?
Balance practical details like monthly payments and APR with copy with Suzuki’s fun disruptive tone.
THE RESULT?
Launched across Facebook and Instagram, the campaign amplified Suzuki’s “Good Different” positioning while spotlighting Swift offers. The work tapped into the momentum of one of Suzuki’s biggest success stories — the Swift has now surpassed 10 million global sales and secured finalist spots for both World Car of the Year and World Urban Car.
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