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Nike
Store Opening
THE ASK?
Nike wanted bold CTAs — sharp enough to stop Oxford Street shoppers in their tracks and boot off (pun intended) the Phantom 6 in style.
THE CHALLENGE?
Match the impact of Nike’s lead line — “So precise it’s scary” — while tying into the wider “Feed the Phantom” campaign. I leaned into the hunger metaphor and landed on “Come Hungry,” a line punchy enough for DOOH + flexible across pre-launch and launch-week copy.
THE RESULT?
CTAs that went live across Oxford Street bus stops and billboards during the reopening — giving the Phantom 6 launch huge exposure in one of the world’s busiest retail districts, and a very happy client.
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